Dictionary1 – SMART CHINESE TEACHER

MEANING/意义

效果

EXAMPLES/列句

陌生化效果

mò shēng huà xiào guǒ

alienation effect，estrangement effect，distancing effect (a performing arts concept coined by playwright Bertolt Brecht，see 布莱希特)

SL	Character	PinYin	Translation
1.	陌生化	mò shēng huà	defamiliarization，estrangement (an artistic technique first coined in 1917 by Viktor Shklovsky)
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讲究实际效果

jiǎng jiu shí jì xiào guǒ

stress practical results

SL	Character	PinYin	Translation
1.	讲究	jiǎng jiu	devote particular care to，pay great attention to
2.	实际	shí jì	practical，actual，realistic; reality，practice
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COMBINATIONS/组合

间离效果

jiàn lí xiào guǒ

distancing effect，estrangement effect (another term for 陌生化效果)

品牌体验效果测量

pǐn pái tǐ yàn xiào guǒ cè liáng

Brand Experience Results measurement