Even though Mengniu’s reputation suffered in 2008 when it was forced to recall powered milk products, it reported a 66% year-over-year gain. 

Mengniu is an Inner-Mongolia based dairy manufacturer which specializes in milk, powered milk, yogurt, ice cream and cheese. Mengniu owes its success (in part) to a fantastic ad campaign from the late 1990s which links Mengniu products to the strength of the Chinese people.