With the deepening of social transformation, the traditional awareness is gradually fading away and folk activities have begun to change as a result. Without the support of local customs, Zhangzhou New Year wood-block prints have shifted focus to having an ornamental purpose, significantly weakening the practicality of warding off evil and inviting blessings. All these factors have contributed to a market slump. In face of a shrinking market, people engaged in production of wood-block paints are becoming fewer in number. Therefore, specific measures should be taken as soon as possible to protect and rescue the Zhangzhou New Year wood-block prints and their processes from the brink of extinction.